Information Design - Flip Topics

6.2.2024 - 5.3.2024 (Week 1 - Week 5)
Vanessa Kei Kurniadi / 0360525
Bachelor of Design (Hons) in Creative Media
Information Design - Flip Topics


Redesigning an Infographic with Online Tools

In this task we are instructed to use an online tool to redesign what we think is a poorly constructed infographic poster.

I started by scrolling through Pinterest looking for a design that I think I could fix, until I finally found a particular design that I think could work.

I have noted a few flaws in this particular poster:
  • This poster uses so many art styles for it's visual/illustration, which I think is distracting
  • The lineart for no.2's visual is so thin or light in color so it blends in with the background
  • The way the numbers are put are very messy. No 1 and no 2 flows nicely but suddenly 3 is on the opposite side, and no 6 is put above no 5's left side, which is against reading flow
  • The placements of the text and the illustrations are too close together, hindering reading flow
  • Too many fonts are used in this poster, which is a bit distracting
  • Explanations for every pointers are not given

Fixing the Infographic

First off, I wanted to decide what I should use for the image in the infographics. I have this idea to serve as the visuals. I could help give out an elegant look as well as keeping the visuals consistent.


fig 1.2 making product mockups for images

Another good thing about mockups is that you could change the colors or labels according to your need. In my case in that picture, I want to make a face cleanser. So I changed the cleanser to the color I want, and gave some simple no-brand label to make it fancier. The text added in there is just a random text to make the product look cooler and more engaging to consumer, even though it's just a dummy lol.

Next is the text. I looked into the website attached to the link given in that image post, and saw that there are a bunch of text explaining the points written on the original poster.

After some reading, I noticed this is actually an advertisement to a product called Pure Fuji. But since my objective is to redesign the poster regardless of the advertisement, I decided to leave that part out. I will only be focusing on the main content and remaking it to a better layout.

I noted all the important points that are written in that text, and try to shorten it a bit so it fits the poster.

fig 1.3 preparing the text

I decided to use blue color palettes for the poster. It was initially because I had too much fun making the mockups with blue color, but then I saw that blue color kind of fits the poster theme and makes the poster look like an actual skincare product advertisement.

fig 1.4 I see lots of skincare product poster with blue color palette

Aside from product mockups, I also used some women photos from freepik to use as visual. They are all realistic looking so both the objects or subjects don't clash with each other.

fig 1.5 making the poster layout

After I think the text is done I try to do some decorating because the background is looking a bit plain. I gave some gentle clouds on the background and I think they are a really pretty addition because they are subtle enough so they won't steal the attention from the main objects.

In addition, I also gave a light blue warning symbols because this poster is warning the audience about skincare mistakes and their results, and some sparkles because a good skincare will make your face "sparkle" lol.

fig 1.6 adding decorations on the backgrounds

While working on the poster, I also feel like some of the text are still a bit too long to fit properly, so I had to try to shorten it some more. In this case I used Chatgpt to help me with the task.

fig1.7 refining the text for the poster

In the end I also gave some Korean letter spelling "skincare" at the bottom to help filling the empty space at the bottom. Though the other reason is just me messing around with the design.


Final Result
fig 1.8 Final result for redesigning poor infographic


fig 1.9 Final result for redesigning poor infographic PDF


FLIP TOPIC PRESENTATION

Flip 1
Flip 2

Flip 3

Flip 4
one plump garlic clove, 400ml passata, olive oil, salt, basil leaves.
one plump garlic clove, 400ml passata, olive oil, salt, basil leaves.

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